Authorised Malaysian importer and distributor of Harley-Davidson motorcycles Naza Prestige Bikes Sdn Bhd has expanded its nationwide network after it officially launched its latest 3S centre in Johor Bahru today.

The new Harley Davidson of Johor Bahru 3S centre now stands as a one-stop centre dedicated in catering to the needs of all Harley-Davidson motorcycle owners in the Peninsula’s southern region.



Present during the launch were several top tier executives of the Naza Group led by its group executive chairman Datuk Wira SM Faisal Tan Sri SM Nasimuddin. Also present here were Harley-Davidson Asia Emerging Markets’ managing director Peter Mackenzie.

HRH Sultan ibrahim

Making this a proper Johore state affair, Harley-Davidson of Johor Bahru was officially launched by HRH Sultan Ibrahim Ibni Almarhum Sultan Iskandar, the Sultan of Johore. A private ceremony and tour was conducted for Sultan Ibrahim prior to the scheduled press launch that was held later in the afternoon.


The new Harley-Davidson 3S centre is located just next to Ducati Johore in the heart of Johor Bahru along Jalan Dato’ Abdullah Tahir. The two-storey facility measures roughly 470 square meters for each floor. Inside, it houses two state-of-the-art service work bays, a large showroom display area, a Parts & Accessories store, an official Harley-Davidson merchandise and apparels boutique, as well as customer waiting lounges.


The opening of Harley-Davidson of Johor Bahru marks an important milestone as it aims to enhance the famed American two-wheeled brand’s presence further in the peninsula’s southern region. It now joins in the brand’s Malaysian network along with the main Harley-Davidson of Kuala Lumpur flagship store in Petaling Jaya and Harley-Davidson of Penang.

Owners and customers can locate the new Harley-Davidson of Johor Bahru outlet via the following Google Maps link:

Harley-Davidson of Johor Bahru Launch