Without any doubts, 2015 was a phenomenal year for a number of motorcycle manufacturers including BMW Motorrad. Althought its rivals KTM sold more bikes, the German marque edged over the rivalling Austrian brand by recording a total sales revenue of €1.99 billion – nearly €1 billion more than KTM. (Read about KTM’s 2015 sales performance here)
The German brand, which by the way is celebrating its centenary this year, saw its 2015 total bike sales figure standing at 136,963 units, which is significantly less than rivals KTM with its total figure of 180,801 units. However, the near-€2 billion revenue BMW raked in sees an 18.5% increase in its turnover, raising its income by 62.5% or €182 million in the process as well.
BMW Motorrad’s achievement was due to its strong sales growth through the high-margins its large-displacement motorcycles holds. Unlike rivals KTM, the rivalling Austrian charted its recent growth in the smaller displacement segment that held a lower margin structure instead.
However, BMW Motorrad has a small-displacement competitor arriving in markets sometime this year – the BMW G310R. The 313cc single-cylinder entry-level naked bike’s performance and contribution to BMW Motorrad’s finances this year will be interesting to see.
Source: BMW Motorrad via Asphaltandrubber